Rouleur

Owner Matt East's interest in wine began while growing up in the Yarra Valley and watching his father plant a vineyard in Coldstream. From ’99–15 his day job was in sales and marketing, culminating in his appointment in '11 as national sales manager for Wirra Wirra (which he had joined in '08). Following his retirement from that position, he set in motion the wheels of Rouleur. He lives in Melbourne, with the Yarra in easy striking distance for sourcing fruit and making wine (at Yering Farm in Coldstream). He also makes wines from McLaren Vale. Back in Melbourne he has transformed a dilapidated milk bar in North Melbourne into his inner-city cellar door. -JAMES HALLIDAY