The definitive guide to Australian Wines
Publish Date: 21 Jun 2013
Authored by: James Halliday
The Chinese Wine Association of Australia (CWAA) is a quite remarkable, self-funded, non-profit association mainly composed of new business migrants under a 163 sub-class visa program. They come from regions all over China, and most of them are now exporting Australian wine to China. The most recent estimate, and likely conservative, is that members are shipping $10 million worth of Australian wine to China annually.
Remarkably, CWAA has been able to secure permission for WSET Courses conducted in Mandarin, and 24 members became students in the first class.
The Association is well set up to give advice to would-be exporters of wine to China, and anyone not yet in that market would do well to be in touch with Kandy Xu (CWAA President). I imagine that any detailed advice would be on a paid consultancy basis, but that is, of course, a matter for CWAA. www.wineclub.org.au; email firstname.lastname@example.org
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