The subtitle to the Pfitzner name is Eric's Vineyard. The late Eric Pfitzner purchased and aggregated a number of small, subdivided farmlets to protect the beauty of the Piccadilly Valley from ugly rural development. His three sons inherited the vision, with the vineyard planted principally to chardonnay and pinot noir, plus small amounts of sauvignon blanc and merlot. Half the total property has been planted, the remainder preserving the natural eucalypt forest. Exports to the UK.