Ulrich Grey-Smith travelled wine roads near and far for decades before establishing his eponymous business. The original foundation for this career was the completion of the bachelor degree in oenology at Roseworthy Agricultural College (1987–90). His business goes well beyond the small amount of sparkling wine he makes, to all sides of making and selling wine. He works as a consultant, as a freelance winemaker, and for many years was executive officer and secretary of the Limestone Coast Grape & Wine Council Inc (albeit on a part-time basis). He was also involved in the sharp end of helping run the annual Limestone Coast Wine Show, crossing over to the other side of the road as an associate judge and judge, as far afield as Mudgee, Cowra, Riverina, Riverland, Swan Hill and Macedon.