In 1961 Wolf Blass arrived in Australia from Germany with a belief that he could ‘probably add something’ to the Australian wine industry. Wolf settled in the Barossa Valley and took his first role with Kaiser Stuhl, going on to become Australia’s first freelance wine consultant in 1964.
Wolf Blass Wines began in 1966 when Wolf started making small parcels of his own wine, concentrating on soft silky reds from Langhorne Creek. The first Grey Label Langhorne Creek Cabernet Sauvignon Shiraz was made from the 1967 vintage and was the very first wine to bear the Wolf Blass name.
In 1969 Wolf purchased a two-hectare site with an old army shed on Bilyara Road four kilometres outside Nuriootpa, at the northern end of the Barossa Valley. Discovering that Bilyara is the Australian Aboriginal word for Eaglehawk, and with the eagle being the national emblem of Germany, the decision is made for all Wolf Blass wines to carry the eagle emblem.
In 1974, with newly appointed winemaker John Glaetzer, Wolf Blass won his first Jimmy Watson Trophy for the 1973 Black Label, declaring in his now infamous acceptance speech “My wines are sexy, they make weak men strong and strong women weak”, blowing the top off the conservative Royal Melbourne Wine Show. Black Label went on to win the Jimmy Watson Trophy three years in a row, also claiming the trophy for the 1974 and 1975 vintages; then winning a fourth Jimmy Watson in 1999 for the 1998 Black Label, an unprecedented feat not yet matched by any other Australian winery.
Wolf Blass Wines has won more than 3,000 awards at national and international wine shows, including an incredible four Jimmy Watson Trophies; International Winemaker of the Year at the International Wine & Spirits Competition in 1992, 2002 and 2013; International Red Winemaker of the Year at the 2008 International Wine Challenge; and Australian Wine Producer of the Year at the 2013 China Wine and Spirit Awards.
Wolf Blass has recruited some of Australia’s greatest winemakers including John Glaetzer and Caroline Dunn, considered to be some of the country’s best red winemakers. Chris Hatcher, one of Australia’s leading winemakers and respected Wine Show Judges was also an early recruit and continues to lead the Wolf Blass winemaking team today.
With its heartland in the Barossa Valley, Wolf Blass sources fruit from vineyards across South Australia and beyond, to create wines of superior quality, character and consistency. The Wolf Blass style is highly distinctive, highlighting variety, region, vineyard and blend. Our focussed approach results in lifted vibrant fruit flavours, a soft, fleshy palate and well-integrated tannins that are the hallmarks of the range.
“The essence of Wolf Blass wines is exemplified through the passion of its brand custodians, past and present, and ambitions for the future.” Wolfgang Blass AM.
Wolf Blass launched its highly anticipated 2014 Luxury Collection on 29 August. This superior collection features classic wines from three stellar vintages.
The four new release Luxury Collection wines are:
• 2013 Wolf Blass ‘White Label‘ Eden Valley Riesling
• 2013 Wolf Blass ‘White Label’ Piccadilly Valley, Adelaide Hills Chardonnay
• 2012 Wolf Blass ‘Grey Label’ McLaren Vale Shiraz
• 2012 Wolf Blass ‘Grey Label’ Langhorne Creek Cabernet Shiraz
• 2012 Wolf Blass ‘Brown Label’ McLaren Vale, Langhorne Creek, Barossa Shiraz
• 2010 Wolf Blass ‘Black Label’ Barossa Valley, Langhorne Creek, McLaren Vale Cabernet Sauvignon
• 2010 Wolf Blass 'Platinum Label' Medlands Vineyard, Barossa Valley Shiraz
• 2012 Wolf Blass ‘The Master’ Pasquin Vineyard, Langhorne Creek Cabernet Shiraz
2014 marked the 80th birthday of Wolf Blass Wines founder, Wolfgang Blass AM and to celebrate the winemaking team created an extraordinary, limited edition wine named ‘The Master’, made in the style of Wolfgang’s inaugural Cabernet Shiraz blend.
‘The Master’ was sourced from the Pasquin Vineyard, owned by John Glaetzer and Bill Potts, who formed a partnership in 1994, planting the vineyard specifically for Wolf Blass. Bill was one of the first growers to supply fruit to Wolf Blass back in 1967, and continues to supply exceptional quality fruit to this day.
Just metres from where our founder Wolfgang Blass AM set up his original winery, you’ll find the Wolf Blass Visitor Centre. The Visitor Centre showcases a stunning portfolio of wines that display great quality, character and consistency. Our range includes the majestic Platinum Label Shiraz, the multi-award winning Black Label, and Wolf Blass’ famously soft and approachable Yellow Label wines.
Take your time to uncover all that our Visitor Centre has to offer. Enjoy the unique experience of our tasting room. Discover the fine art of blending an award-winning Black Label wine. Explore the history of Wolfgang Blass winemaking legacy. Or host a private dinner, a grand banquet, a romantic wedding or a full-day business meeting. Whatever you choose to do, your visit will be unforgettable.
The Wolf Blass Visitor Centre is located on the Sturt Highway at Nuriootpa and is approximately one and a half hours drive from Adelaide. Come in and join us for your very own Wolf Blass experience.
A trip to the Barossa isn’t complete without a visit to Wolf Blass.
Sun: 10:00am till 5:00pm
Mon: 9:30am till 5:00pm
Tue: 9:30am till 5:00pm
Wed: 9:30am till 5:00pm
Thu: 9:30am till 5:00pm
Fri: 9:30am till 5:00pm
Sat: 10:00am till 5:00pm
Chris Hatcher, Steve Frost, Marie Clay, Clare Dry, John Ashwell
7 days 10-4.30
97 Sturt Highway, Nuriootpa, SA 5355
(08) 8568 7311