Seasonal inspiration

Five ways to nail the wine gifting this year

12 Dec, 2019

If you’re thinking of buying wine as a Christmas gift, follow this guide to ensure your selections hit the mark. 


  • 1. The best wine to buy when: you want them to love it

  • The solution is simple – stick to what they like. If you’ve only ever seen this person enjoy Barossa shiraz, give them a Barossa shiraz. Whatever the region or style they prefer, if this person is single-minded when it comes to wine, play it safe and give them what they want. You can always get creative with the wine brand – there are so many iconic producers to choose from around the country, you’re spoilt for quality choice. Given that this person loves this style of wine, they will know at a glance they’re receiving something great that is also to their taste.

  • 2. The best wine to buy when: you want to broaden their horizons

  • If this person always orders the same type of wine and is hesitant to stretch their vinous wings, start small. If they love cabernet, for example, research the excellent left-field cabernet-producing regions for an alternative example. Coonawarra and Margaret River are obvious quality contenders, but there are so many other top options. Consider the underrated likes of McLaren Vale, Wrattonbully or the Yarra Valley – all unexpectedly stellar places for growing and making cabernet. If this person really loves this variety, there’s a good chance they’ll enjoy your wine and you’ll get the glory for knowing your stuff.

  • 3. The best wine to buy when: you don’t know what they drink

  • This situation is when you can turn to the age-old iconic region-and-variety pairings. Think Hunter Valley semillon, Mornington Peninsula pinot noir, or Margaret River chardonnay, to name a few. Choose one that feels right for this person and narrow it down to that region’s long-time excellent producers – the recipient will immediately recognise the wine’s significance. That doesn’t mean it has to be pricey, either – there is almost always an affordable option. Even if this person wouldn’t usually choose this wine, there’s no doubting its quality, so they will appreciate it. If all else fails, they can proudly share it at another occasion with people who love that style.

  • 4. The best wine to buy when: they consider themselves a wine geek

  • It’s possible this self-confessed wine nerd will enjoy wines that go beyond your budget. One solution? Go international – there is so much value to be had. Consider France’s Beaujolais, Loire Valley or Languedoc for some surprisingly well-priced options. Italy’s Etna, Austria’s Burgenland and Spain’s Rioja are just some of the other excellent hunting grounds for value, too. Talk to your retailer and let them guide you. Better still if you know what this person likes to drink, as you can usually find a comparable international style within your price range.

  • 5. The best wine to buy when: you want to show them what you love

  • This one’s easy – think of it like you’re buying a gift for yourself. It may be one of your go-to favourites or another wine you only recently discovered. Regardless, you get to share a wine with them that you love, and the story behind it. Tell them about how you first tasted it while chatting to the winemaker at their cellar door, or how this was the wine that finally converted you to the variety. Explain your attachment to the wine and it will be hard for them to dislike it. The clincher is they are then highly likely to share it with you. Win-win.